Travel companies sell destinations. We don't.
When someone asks me what Before Maps does, I usually say: 'We find places that haven't been packaged yet, and we take small groups there before they change.' That's not a travel company. That's something else - part scouting operation, part editorial project, part community.
The word 'travel' has become synonymous with consumption. You consume a destination the way you consume a Netflix series - binge it, review it, move on. We're trying to do the opposite. We're trying to create journeys where the place changes you, not the other way around.
That's why we don't have a booking page. We have an application. That's why we don't have packages. We have journeys. And that's why we don't call ourselves a travel company. Because the moment we do, we become one.